Barking Irons is a New York-based lifestyle brand inspired by the grit and character of classic Americana. Their e-commerce site was designed to reflect that same sense of craftsmanship and authenticity while providing a seamless shopping experience for customers. The project was built on WordPress and WooCommerce, with a fully custom Classic WordPress theme tailored to the brand’s unique visual identity and product catalog.

Tech Stack

My Role

As the front-end developer for this two-month contract, I was responsible for designing and developing the site’s custom theme from scratch. My work focused on creating a responsive, performant, and visually cohesive shopping experience that integrated seamlessly with WooCommerce and the brand’s existing content strategy.

Key Contributions

• Designed and developed a custom Classic WordPress/WooCommerce theme built from the ground up.
• Implemented a Foundation-based front-end framework to create a responsive and grid-driven layout optimized for performance and maintainability.
• Integrated Advanced Custom Fields (ACF) for flexible product and content management.
• Styled and customized WooCommerce templates for product pages, cart, and checkout flows to match the brand’s aesthetic.
• Ensured accessibility, cross-browser compatibility, and a consistent user experience across all devices.

Impact

The final site delivered a fast, intuitive, and visually distinctive e-commerce experience that captured Barking Irons’ brand aesthetic. The custom theme allowed the client to manage and update products effortlessly, while providing customers with a frictionless shopping journey from browsing to checkout.